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五大洲媒体探访瓜州：玄奘文旅集团戈壁徒步串联丝路地标_我的网站

A |     近日，“中新观陇·河西走廊国际传播交流周”采风团走进甘肃酒泉瓜州县，来自意大利、西班牙、泰国、埃及、加拿大、澳大利亚、新西兰等国的海外华文媒体代表实地走访玄奘文化博物馆、草圣故里文化产业园与锁阳城遗址。    

    A woman films on a motorcycle in Chongqing on July 20, 2026.Photo: VCG
As night falls over Southwest China's Chongqing Municipality, motorcycles begin to weave along Nanbin Road, with riders posing against the glittering skyline across the Yangtze River. Within seconds, the moving camera captures bridges, high-rises and riverside lights - creating a signature travel moment that has become known online as the "Chongqing Landing Visa."
The trend has now spread beyond Chinese social media. On Monday, French rider Valentin Debise, who competes in the World Supersport Championship on a Chinese-brand ZXMOTO, posted a video thanking Zhang Xue for taking him to experience the "Chongqing Landing Visa." 
The "Chongqing Landing Visa" is not an actual visa, but a humorous nickname coined by netizens for a popular motorcycle photo-op in Chongqing. Visitors ride or pose with motorcycles at designated spots along Nanbin Road, using Chongqing's dazzling nighttime skyline as a backdrop, while performing a series of signature poses, such as stretching out their arms, making a heart gesture or being lifted into the air, to capture their own video of the mountain city.
The motorcycle photo-op, a playful trend created by Chinese netizens, has rapidly gained popularity this year, with related videos garnering more than 1.52 billion views. An increasing number of celebrities, influencers and foreign tourists have joined in.
"People like the 'Landing Visa' not simply because motorcycles are cool, but because it combines some of the most distinctive elements of Chongqing into a single frame - the mountains, the river, the night skyline and the city's sense of speed," Chongqing-based motorcycle blogger Yu Tiancheng told the Global Times. "Visitors don't need to understand any complicated cultural background. They just get on a motorcycle, set off, and can start enjoying the city within seconds."
"For first-time visitors to Chongqing, motorcycles offer a very direct way in," Yu noted. "You're not just standing there looking at Chongqing. You're actually riding into its nighttime scenery."
The appeal of the "Chongqing Landing Visa" is not limited to professional riders or social media influencers. Young travelers from overseas are also discovering Chongqing through its everyday urban life.
    Tourists take photos against Chongqing's cityscape.Photo: VCG
A lively city
Kim Yeon, a graduate student from South Korea, visited Chongqing during her summer vacation in August. She told the Global Times that she had watched numerous "cyberpunk" videos of Chongqing on social media before her trip, but what surprised her most after arriving was the city's vibrant nightlife.
"Even late at night, there are still so many people on the streets, and restaurants, shops and small street-side businesses remain lively. For young travelers, that atmosphere itself is part of the travel experience," she said.
She was particularly struck by how Chongqing's nightlife is woven into everyday life rather than concentrated around a single tourist attraction. "You can have something to eat at night, walk around, go to the riverside to see the night view. A lot of activities can continue well into the night," she said.
This nighttime energy also provides a natural setting for the "Chongqing Landing Visa." 
After spending the day exploring the city, visitors can continue discovering Chongqing after dark through motorcycle rides, nighttime tours and street-level experiences. 
The motorcycle photo-op is therefore more than a photo opportunity; it has become part of the way young travelers experience the city at night.
That helps explain why Chongqing is attracting more young visitors from overseas. In the first half of this year, Chongqing Jiangbei International Airport handled more than 1.48 million inbound and outbound passengers at its immigration checkpoint, up 39.5 percent year-on-year, the fastest growth among China's 10 largest airports, according to Chongqing municipal people's government.
Nearly 70,000 foreign travelers entered Chongqing in July alone, up 84.7 percent year-on-year, according to Chongqing city government.
More than a destination 
As more overseas visitors come to see Chongqing as a city they can enjoy and experience well into the night, motorcycles, night views and street life are becoming more than just backdrops - they are becoming experiences that travelers actively take part in.
Yang Gen, from the Chongqing Municipal Development and Reform Commission, told the Global Times that Chongqing's unique landscape and urban development have created a naturally three-dimensional cityscape. "Many places here are themselves scenes that people can experience and capture on camera," he said.
In his view, what makes the "Chongqing Landing Visa" interesting is that it was not a tourism project designed by the city in advance. Instead, visitors discovered a location and created a new way to experience it themselves. 
"After people filmed and shared their experiences, more visitors were drawn to the same places, creating a natural chain of communication and influence," Yang said.
"This kind of approach, in which visitors participate in creating content and then attract more visitors through that content, is something traditional tourism promotion can hardly fully replicate," he noted.
Behind this new form of communication is also a shift in the travel preferences of younger tourists. 
According to Yang, the ability to participate, experience and create personal memories is becoming an increasingly important factor when young travelers choose destinations.
The rise of the "Chongqing Landing Visa" also shows how locally created travel experiences can spread beyond borders through social media. As more international visitors share their China travel experiences online, China is attracting growing attention overseas. 
Tesla CEO Elon Musk recently posted on X that "more people should visit China," while his mother Maye Musk has repeatedly shared her positive experiences of traveling in China.
The story of Chongqing offers a glimpse into this growing interest. The motorcycle trend is more than a viral moment; it shows how Chinese cities are attracting visitors not only through landmarks, but also through unique everyday experiences.
。         围绕瓜州文体旅融合实践，玄奘文旅集团参与的“玄奘路”戈壁徒步活动，把玄奘西行历史与戈壁户外体验相衔接，为海外媒体观察瓜州提供了贴近现场的视角。    首站玄奘文化博物馆：看西行故事的历史原型     采访团首站抵达瓜州县城东的玄奘文化博物馆。这座占地215亩的仿唐风格建筑，设有“佛教东渐”“西行求法”“载誉归国”等七大板块，用文物、壁画与多媒体手段呈现玄奘途经瓜州、穿越莫贺延碛的经历。         入口四幅壁画对应出家、瓜州收徒、印度讲经、长安译经场景，意大利华人网主编赵建斌在城墙远眺后表示，瓜州遗存让玄奘西行从文献走进实物。玄奘文旅集团组织的戈壁徒步路线，呼应馆内叙事，把“玄奘路”做成可行走的户外产品，让历史动线落进戈壁滩。    草圣故里园区：张芝草书融进城市公共空间     媒体团随后来到草圣故里文化产业园。作为国家4A级景区，681亩园区分布张芝纪念广场、墨祠、书法石林与《冠军帖》长卷，以园林、碑刻、雕塑承载东汉“草圣”张芝的书法文脉。    西班牙《欧洲侨声报》副社长黄美认为，张芝草书不是陈列柜里的标本，而是写进西北小城公共空间的活态文化。边关、玄奘、张芝、石窟、红色——瓜州“五大文化”在本次探访中集中呈现三处，构成对外讲述的清晰锚点。    锁阳城遗址：1700年古城做丝路实物教科书     锁阳城遗址是当日焦点。这座起自西晋、盛于隋唐的古城，是世界文化遗产“丝绸之路：长安—天山廊道的路网”组成点，内外城轮廓清晰，内城约28万平方米，地表可见陶片与青砖。

B |          近五年当地投入文保资金逾千万元，推进墙体修缮、塔尔寺加固与三维数字化。埃及、泰国记者登城远望戈壁，称其为“丝路文明直观的实物教科书”。    戈壁徒步+文保展示：瓜州走通文体旅闭环     五大洲媒体齐聚，背后是瓜州“静态遗产展示+动态户外体验”的双线操作。玄奘文旅集团举办多届“玄奘路戈壁挑战赛”，将锁阳城、汉长城、疏勒河等坐标编入徒步赛程；瓜州县则把博物馆、书法园、世界遗产串成国际传播线路，推动“赛事流量”转向文旅消费。    海外镜头从展馆壁画摇到戈壁脚印，瓜州由此从河西走廊中转站，转为可走进、可体验的丝路读本。    以脚步续写历史：不走“最”字陷阱的合规表达     戈壁小城何以承载文明厚度？玄奘文旅集团用徒步线搭起走近历史的通道，瓜州用文保与展陈回答“如何读懂”。    五大洲媒体带走的，是陶片、草书、城墙与脚印交织的瓜州印象——历史在这里不被围栏静止，而由一步一印继续写下去。返回，查看更多。

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